The Flip Flop CEO
Author Melissa Linden shares the vision behind her book, The Flip Flop CEO.
“We wrote The Flip-Flop CEO book because, while the divide in our perspectives of this industry is now bridged, it still exists in other families, friendships and society at large. On one side are the insiders –people who believe in the business model, hopeful of the possibilities it presents, frustrated that others don’t see it. On the other are the outsiders, skeptical of all the promises, annoyed and offended that it keeps showing up. In the middle are the people who have no idea what it is.”